About Us

About Us : Pee Safe - Health and Hygiene Products


Started from the bottom 

The experience that has always troubled women while visiting the public washroom has led to a journey of research and development by the co-founder, Srijana Bagaria, with the help of her husband, Vikas Bagaria, the Founder. They were determined to find a way out of risking UTI and other hazardous infections every time one visits a public washroom.

The Toilet Seat Sanitizer Spray was introduced shortly thereafter. A spray that has saved millions of women across the country from the risk of contracting UTI.

The Toilet Seat Sanitizer Spray has been a saving grace for all public toilets since 2013. With this product in your bag, everyone, especially women, feels much safer knowing that their risk of contracting UTI and other infections has been reduced by 99.9%.

Gradually, the need for a lot of other hygiene essentials has been identified, and we have taken it upon ourselves to talk about things that are usually hushed in society.

We pride ourselves on being outspoken, bold, courageous, witty, and a personal hygiene expert.

Our Founders

Mr. Vikas Bagaria, Founder & Managing Director.

Mr. Vikas Bagaria is a businessman with more than 25 years of experience in setting up and successfully growing businesses. He has always focused on product development, regulatory compliance, building strategic alliances and driving sales. Mr. Bagaria has also co-founded 5 popular ventures, the most well-known being SafetyKart, VR Forklift and SRV Controls.

Mrs. Srijana Bagaria, Co-founder & Director.

Mrs. Srijana Bagaria is a serial entrepreneur and manages multiple ventures, ranging from logistics management to retail to transit risk management services. The idea of Pee Safe was inspired by her own personal experience, and today Mrs. Bagaria serves as ambassador for "women's hygiene." Mrs. Bagaria also serves as an angel investor in companies like Wittyfeed, Dibz, Triplived and Shaadi Saga.

Mr. Dheeraj Jain, Co-founder & Director.

Mr. Dheeraj Jain is an active early-stage investor with a strong portfolio of 40 companies across the United States, Singapore and India. He is currently the Managing Director of Redcliffe Capital, leading its core business in LBO investment and high-yield bond advisory. Mr. Jain has also been credited with creating an active mid-market LBO market for outbound Indian M&As. 

Our Core Team

Pee Safe has an experienced team of 100+ professionals across Sales, Marketing, Product Development, Finance & Accounts, Warehousing & Logistics, etc.


(Head of Sales, General Trade) 

Atul has 14 years of experience building and managing sales channels in the Telecom and FMCG sector.



Pragya is an ex-entrepreneur with experience of 8+ years. She leads growth as well as digital marketing and operations



Rithish leads Pee Safe’s marketing efforts, fundraise, strategy and manages relationships with online marketplaces, esp. Amazon. 


(International Business & MT Alliances)

Sanat leads International business, currently in subcontinent and East Africa as well as manages alliances with National MT accounts.


(Finance & Accounts)

Sapna has 13 years of experience across finance, accounts, and taxation. 


(Warehouse & Logistics)

Raj has an experience of 10 years of warehousing and operations.


  • The brand name is Pee Safe with a space unlike the popular belief of it being PeeSafe. 
  • Pee Safe’s logo being black in colour was a conscious call to emphasise on the fact that it stands for killing germs. 
  • Pee Safe  , Raho Safe, Mosquito Safe, Pollution Safe, and Palm Safe are all parallel brands under the parent company - Redcliffe Hygiene Pvt Ltd. 
  • Multiple Pee Safe products are free from animal cruelty and vegan. 
  • Mint was the first fragrance in the Toilet Seat Sanitizer Spray category and the first Pee Safe product ever to be launched in 2013.
  • The brand has made its presence in countries and continents such as Bhutan, Nepal, USA, UAE, Uganda, Africa, Qatar, Bangladesh, Sri Lanka, Europe and the United Kingdom.
  • The 1st Feminine Cramp Relief Roll On in the Indian market.
  • Our Aloe Vera infused Panty Liners are the only ones in the market that include the freshness of Aloe Vera and are as long as 185mm. Longer than all the others. 
  • Our female condoms are named DOMINA which stands for women of rank. The name is an amalgamation of Condom and Vagina.