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It was a routine road trip that kindled the idea for Pee Safe. It’s incredible how subtle experiences of life lead to revolutions. Our founder Vikas was on a road trip to Dwarika, India with his wife, Srijana. Midway, she took ill and was diagnosed with UTI (Urinary Tract Infection). They wondered how it was possible; they had particularly used washrooms of high-end restaurants.
Soon Vikas figured out that it was toilet seats that led to the infection. An issue related to daily life was unaddressed, and they came up with the solution in form of a toilet seat sanitizer called Pee Safe. Srijana took ill on 13th December 2013 and they sent out 500 bottled samples of Pee Safe on 14th January 2014 to friends and family to test the utility, not one of them said it didn’t help them. The spray provides with a hygienically safe experience anytime anywhere. Now a few years later, utility and simplicity are what that makes Pee Safe so special.

What turned out to be a great idea for toilet hygiene product has now become a common name for feminine hygiene products, used by millions of women across the globe. After selling through the online medium for more than three years, we launched offline across India and introduced many more disruptive products.


Srijana Bagaria



Pee Safe Lavender and Mint Combo

Pee Safe Toilet Seat Sanitizer disinfects the toilet seat and sanitises it to protect you from germs lurking around it.Using Pee Safe Toilet Seat Sanitiser reduces the risk of toilet borne infections like UTI and diarrhoea.Also, now it’s available in two aromas- lively Lavender and vivid Mint.